Digital Marketing Agency Quote Template
A digital marketing agency quote commits to one fixed price for a defined scope: here $8,075.00 for one month of paid social and search ads plus email campaigns for a regional chain of fitness studios launching a free-trial offer, built from 8 lines. It is valid for 30 days and has a signature block. Edit it and download the PDF.
Pre-filled for a digital marketing agency: one month of paid social and search ads plus email campaigns for a regional chain of fitness studios launching a free-trial offer. Example prices: replace them with your own.
From
Oak Lane Digital Marketing Agency
474 Market Street
Springfield, IL 62704
billing@example.com
(608) 555-0174
Quote
Quote for
Alex Morgan
311 Pine Road
Fairview, OR 97024
client@example.com
| Description | Qty | Rate | Amount |
|---|---|---|---|
| Paid search managementCampaign builds, bid strategy, negative keywords | 1 month | $900.00 | $900.00 |
| Paid social managementTwo platforms, audience tests, weekly optimization | 1 month | $1,100.00 | $1,100.00 |
| Paid social ad spend, passed through at costPlatform receipts attached | 1 month | $3,000.00 | $3,000.00 |
| Ad creative: statics and short videos8 static ads, 3 vertical videos, 2 revision rounds | 11 each | $85.00 | $935.00 |
| Email campaigns2 newsletters and a 3-email trial welcome sequence | 5 each | $140.00 | $700.00 |
| Free-trial landing pageBuilt in the client's page builder, form tracking | 1 project | $750.00 | $750.00 |
| Conversion tracking setupPixels, sign-up events, offline lead import | 4 hr | $110.00 | $440.00 |
| Reporting dashboard and monthly review call | 1 month | $250.00 | $250.00 |
- Subtotal
- $8,075.00
- Quote total
- $8,075.00
Notes
Fixed price for the scope listed. Agencies commonly bill the first month's management fee and any setup fee before campaigns launch, and some ask for ad spend to be prepaid. Sign and return to accept.
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Digital Marketing Agency quote at a glance
| Fixed price | $8,075.00 before tax |
|---|---|
| Scope | One month of paid social and search ads plus email campaigns for a regional chain of fitness studios launching a free-trial offer |
| Valid until | 30 days after the quote date |
| Payment | Management fee monthly in advance; ad spend pass-through Net 7 |
| Lines quoted | 8 |
What the $8,075.00 digital marketing agency quote covers
| Included | Quantity | Price |
|---|---|---|
| Paid search management (Campaign builds, bid strategy, negative keywords) | 1 month | $900.00 |
| Paid social management (Two platforms, audience tests, weekly optimization) | 1 month | $1,100.00 |
| Paid social ad spend, passed through at cost (Platform receipts attached) | 1 month | $3,000.00 |
| Ad creative: statics and short videos (8 static ads, 3 vertical videos, 2 revision rounds) | 11 each | $935.00 |
| Email campaigns (2 newsletters and a 3-email trial welcome sequence) | 5 each | $700.00 |
| Free-trial landing page (Built in the client's page builder, form tracking) | 1 project | $750.00 |
| Conversion tracking setup (Pixels, sign-up events, offline lead import) | 4 hr | $440.00 |
| Reporting dashboard and monthly review call | 1 month | $250.00 |
| Quoted price | $8,075.00 |
Quoting digital marketing work at a fixed price
An agency quote should separate management fees, creative production and ad spend, state who pays the platforms directly, and list the channels and minimum term.
The quote turns 4 hours of labour into a fixed $2,075.00; if the job runs over, the digital marketing agency absorbs the extra time, so quote hours you are confident about.
The biggest single commitment is "Paid social ad spend, passed through at cost" at $3,000.00 (37% of the price): name the exact model, grade or deliverable so there is no argument about what was promised.
What is fixed in this quote
- Services: Paid search management, Paid social management and Free-trial landing page and 1 more, fixed at $3,000.00.
- Fees: Paid social ad spend, passed through at cost, fixed at $3,000.00.
- Labour: Ad creative: statics and short videos, Email campaigns and Conversion tracking setup, fixed at $2,075.00.
- Anything outside "One month of paid social and search ads plus email campaigns for a regional chain of fitness studios launching a free-trial offer" needs a new quote or a signed variation.
The acceptance block
A quote becomes an agreement when the customer accepts it; leave room at the bottom of quote QUO-4040 for:
- The accepted price, $8,075.00, and the quote number
- Customer name (Alex Morgan in the sample), signature and date
- When payment is due: Management fee monthly in advance; ad spend pass-through Net 7
- The last day the price holds (30 days after issue in this sample)
Digital Marketing Agency pricing tips
- Show ad spend on its own lines with the platform invoices attached, separate from your management fee, so the client can verify that every dollar reached the platforms.
- If your fee is a percentage of spend, print the spend it was calculated on and the percentage, so a month with heavier spend explains its own higher fee.
- Keep ad accounts in the client's name with your agency added as a partner and say so on the invoice, which heads off disputes over who owns the campaign history when the contract ends.
- Count creative assets and revision rounds on each invoice, since the number of ad variations requested for testing tends to creep up month after month.
Quote or estimate for digital marketing work?
Digital marketing agencies rarely need a separate estimate: the scope is usually clear enough to commit to a price such as $8,075.00 up front.
Frequently asked questions
How do I write a digital marketing agency quote?
List exactly what is included (8 lines for one month of paid social and search ads plus email campaigns for a regional chain of fitness studios launching a free-trial offer in the sample), give one fixed price ($8,075.00), the validity period and payment terms, and add a signature block for acceptance.
Is a digital marketing agency quote binding once accepted?
Generally yes: an accepted quote is a fixed-price offer for the scope it describes, so extra work needs a new quote or a signed variation. Local contract law decides the details.
Should a digital marketing agency quote ask for a deposit?
Agencies commonly bill the first month's management fee and any setup fee before campaigns launch, and some ask for ad spend to be prepaid.