Social Media Manager Invoice Template
A social media manager invoice bills month, lists services, fees and labour on separate lines and states the terms (Retainer due on the 1st of each month). This template is pre-filled for one month of content and community management for a restaurant on two platforms, with a small paid campaign: 8 lines totalling $2,210.00 before tax. Edit it and download the PDF.
Pre-filled for a social media manager: one month of content and community management for a restaurant on two platforms, with a small paid campaign. Example prices: replace them with your own.
From
Riverside Social Media Management
573 Market Street
Georgetown, TX 78626
billing@example.com
(978) 555-0173
Invoice
Bill to
Sam Patel
14 Elm Street
Springfield, IL 62704
client@example.com
| Description | Qty | Rate | Amount |
|---|---|---|---|
| Social media management, 2 platforms12 posts per platform, scheduling included | 1 month | $900.00 | $900.00 |
| On-site content shoot2 hours of photos and short video | 1 session | $250.00 | $250.00 |
| Short-form video edits | 4 each | $50.00 | $200.00 |
| Community managementComment and message replies, weekdays | 6 hr | $35.00 | $210.00 |
| Paid campaign setup and targeting | 1 campaign | $150.00 | $150.00 |
| Ad spend, billed at costCharged by the platform during the month | 1 month | $400.00 | $400.00 |
| Monthly analytics report | 1 each | $75.00 | $75.00 |
| Scheduling tool seatPassed through at cost | 1 month | $25.00 | $25.00 |
- Subtotal
- $2,210.00
- Balance due
- $2,210.00
Notes
Thank you for choosing Riverside Social Media Management. Terms: Retainer due on the 1st of each month.
Payment details
Bank transfer or card. Please quote the invoice number.
Made with Billwise - invoice-pdf-maker-app.web.app
Preview of the PDF. Everything stays in your browser: nothing is uploaded.
Social Media Manager invoice at a glance
| Typical job | One month of content and community management for a restaurant on two platforms, with a small paid campaign |
|---|---|
| Main billing unit | month |
| Usual payment terms | Retainer due on the 1st of each month |
| Deposit practice | The first month is usually paid upfront, with a 30-day cancellation notice. |
| Sample lines | 8 lines, $2,210.00 before tax |
| Largest line | Social media management, 2 platforms: $900.00 (41%) |
| Labour hours billed | 6 h, $210.00 |
| Trade-specific fields | Billing month, Platforms managed, Ad account ID, Approval contact |
Sample social media manager invoice line items
One month of content and community management for a restaurant on two platforms, with a small paid campaign: 8 lines adding up to $2,210.00, split into services $1,575.00 (71%), fees $425.00 (19%) and labour $210.00 (10%).
| Item | Qty | Rate | Amount |
|---|---|---|---|
| Social media management, 2 platforms (12 posts per platform, scheduling included) | 1 month | $900.00 | $900.00 |
| On-site content shoot (2 hours of photos and short video) | 1 session | $250.00 | $250.00 |
| Short-form video edits | 4 each | $50.00 | $200.00 |
| Community management (Comment and message replies, weekdays) | 6 hr | $35.00 | $210.00 |
| Paid campaign setup and targeting | 1 campaign | $150.00 | $150.00 |
| Ad spend, billed at cost (Charged by the platform during the month) | 1 month | $400.00 | $400.00 |
| Monthly analytics report | 1 each | $75.00 | $75.00 |
| Scheduling tool seat (Passed through at cost) | 1 month | $25.00 | $25.00 |
| Subtotal | $2,210.00 | ||
| Total before tax | $2,210.00 |
What a social media manager invoice should include
- Your social media management business name, address, phone and email, plus a tax ID if you are registered
- The customer's name and billing address (Sam Patel in the sample)
- A unique invoice number (INV-4051) and the issue date
- Payment terms and a due date: Retainer due on the 1st of each month
- Billing month: for example 3 November 2026
- Platforms managed: for example See notes
- Ad account ID: for example CUST-652
- Approval contact: for example See notes
- Line items in month or per item, each with quantity, rate and amount
- How to pay you: bank details, card link or cheque payee
How social media managers bill
Social media managers bill a monthly retainer by platform and posting frequency, with ad spend, content shoots and community management priced separately.
Social media managers commonly use "Retainer due on the 1st of each month". The first month is usually paid upfront, with a 30-day cancellation notice.
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2024: median hourly wage of Market Research Analysts and Marketing Specialists $37.00 (employees, not contractor rates). The sample's $35.00 per hour for "Community management" is 0.9 times that employee figure; a business rate also has to cover insurance, tools, travel, unbilled admin time and profit.
Social Media Manager invoicing tips
- Keep ad spend off your management fee and on its own pass-through line, ideally charged straight to the client's card, so nobody wonders whether your fee includes the media budget.
- Write the number of posts actually published per platform next to the retainer line, letting the owner check delivery against what the contract promised.
- Bill on-site content shoots separately from management, because driving out for two hours of food photos is different work from scheduling posts at a desk.
- State the hours you cover replies, such as weekdays nine to five, and bill weekend or crisis coverage at an agreed higher rate.
Social Media Manager billing disputes to head off
- Clients who cancel mid-month sometimes refuse that month's retainer; the notice period printed on every invoice makes the final fee clear.
- Ad spend charged to your own card can leave you out of pocket for weeks, so invoice it in advance or have the client add their card to the ad account.
Work a social media manager can bill for
Core tasks of Market Research Analysts and Marketing Specialists (O*NET 13-1161.00, O*NET 29.x task statements, CC BY 4.0). Each can become a line on the invoice.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Measure and assess customer and employee satisfaction.
- Forecast and track marketing and sales trends, analyzing collected data.
- Seek and provide information to help companies determine their position in the marketplace.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
How to make a social media manager invoice
-
Add both parties
Enter Riverside Social Media Management (your business) and the customer, Sam Patel, then billing month.
-
Number and terms
Give it a unique number such as INV-4051 and set the terms to Retainer due on the 1st of each month.
-
List the work
One line per item: the sample runs from "Social media management, 2 platforms" (1 month) to "Scheduling tool seat" (1 month).
-
Check the total
The 8 lines come to $2,210.00; add sales tax only if your state taxes social media management.
-
Download and send
Download the PDF or print it, then keep a copy with the social media management records.
Frequently asked questions
How do I make a social media manager invoice?
Add your social media management business details, the customer, billing month, platforms managed, ad account id and approval contact, then one line per item with quantity and rate. The template above is pre-filled with 8 lines for one month of content and community management for a restaurant on two platforms, with a small paid campaign totalling $2,210.00; change the prices and download the PDF.
How do social media managers charge?
Mostly month. Social media managers bill a monthly retainer by platform and posting frequency, with ad spend, content shoots and community management priced separately.
When should a social media manager invoice be paid?
Retainer due on the 1st of each month is the usual arrangement. The first month is usually paid upfront, with a 30-day cancellation notice. Put the terms and the due date on the invoice so there is no doubt.
How much do social media managers earn per hour?
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2024: median hourly wage of Market Research Analysts and Marketing Specialists $37.00 (employees, not contractor rates). Self-employed rates are usually higher because they cover overhead and unbilled time.